Oct 9 2011 - From T-Shirts to T-Bones
It’s ionic that the industry that invented branding is suffering from a lack of branding.
"Just like we took the T-shirt and made it better at Under Armour, we are taking a commodity product and making it exciting again," said Wood, who prodded an unknown T-shirt company to nearly $1 billion in sales in a decade.
Read the full story from Denver Post
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