Only in Colorado

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Oct 9 2011 - From T-Shirts to T-Bones

It’s ionic that the industry that invented branding is suffering from a lack of branding.

Wood, who co-founded apparel and briefly played fullback for the Dallas Cowboys, is taking his passion for Western heritage and his talent for marketing to the country's beef industry.

"Just like we took the T-shirt and made it better at Under Armour, we are taking a commodity product and making it exciting again," said Wood, who prodded an unknown T-shirt company to nearly $1 billion in sales in a decade.

Read the full story from Denver Post

You may also be interested in: National Western Stock Show, Chipotle Number 1 and
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